March 20th is the 25th annual Great American Meatout! It’s a day completely devoted to the plant-based diet!
Take a look at this whole article about the Great American Meatout in the Huffington Post’s Green section:
http://www.huffingtonpost.com/ellen-kanner/meatless-monday-great-ame_b_496508.html
All that you have to do to be part of it is go one day without meat! There will be people all over the world observing this day… It’s now the world’s largest diet education campaign!